Gangsta rap next to Ponies, Transformers and Peppa Pig? After about half a year to get used to this idea, Hasbro finalizes the takeover of Entertainment One, a media group that also has rights to the legendary West Coast label.
When Suge Knight, The D.O.C. and Dr. Dre founded the Death Row Records label in 1991, and they could not have foreseen such a turn of events. For nearly 30 years, their company has made them millionaires, synonymous with rap from West Coast, went bankrupt and changed owners several times to finally hit the thatched roofs of Hasbro, a giant in the toy industry. The company that released the albums Snoop Dogg, Nate Dogg and Dogg Pound, and even for a short period of Tupac Shakur, now belongs to the group producing G.I. Joe, Action Man, My Little Pony, Play-Doh and Furb
The agreement on the acquisition of Entertainment One – the company as the last one possessing the rights to Death Row Labels – was already signed in August 2019. The main goal was obviously the other brands owned by eOne: Peppa Pig and Pajamas (PJ Masks). The full catalogue was much larger, however, and all Entertainment One properties cost $ 3.8 billion. The end of this complicated process was announced on December 30.