The global giant Natura & Co announced that on January 3, 2020, it completed the acquisition of Avon Products Inc., creating the fourth largest cosmetics group in the world. Natura & Co has appointed new management that will be responsible for managing the next stage of enterprise development.
The groundbreaking transaction creates the fourth largest cosmetics company in the world. This is a significant new step in building a group guided by its mission. Natura & Co, whose shares are listed on the B3 Stock Exchange in Sao Paulo, January 6 this year. also started operations at NYSE (NTCO). From now on, world-known companies such as Avon, Natura, The Body Shop and Aesop will operate in one global group.
The acquisition significantly increases the reach of the multi-channel group of many brands, which will become a leader in the direct sales sector. Sales of Natura & Co will be based on building relationships with customers through online and offline activities based on the work of over 6.3 million consultants and representatives.
The connection provided the company with global and multi-channel coverage and the ability to offer a full range of products in key categories – in over 100 countries around the world. What’s more, the company owns over 3,000 stores, whose operation ensures the new group a strong position in the retail market. Natura & Co expects annual gross revenues to reach over $ 10 billion.
Natura & Co would like to use its global reach to share key company values, i.e. empowering women, fighting the climate crisis, ending animal testing of cosmetics, and developing strong links with local communities. The common values of the whole group are building a business that is based on sustainable development and exerts a real, positive impact on people and the planet.
Natura has just finished celebrating its 50th anniversary and there is no better way to open this next chapter in our history than to welcome Avon to our family. We share a common vision and passion for beauty and building relationships with clients. Together, we will work even harder, doing good and striving to build a fairer and more beautiful world, ”says Luiz Seabra, co-founder of the company.